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Our Story
Step into the wonderful world of Variety Centre, where every corner is bursting with joy and wonder! Since 1973, we've been delighting families in Karachi with our fantastic array of kid's items. From our humble beginnings to our now towering four-floor emporium, complete with three more branches across the city, we've grown alongside the smiles of generations. Come explore our treasure trove of over 15 categories of goodies, and let the adventure begin!
Reviews on Google
One stop solution for all your toy and gifting needs. Great variety of kids clothing as well. Always top class quality and affordable rates
One of the best toy shop in Karachi.Quality stuff and price range is reasonable..must visit
They also have Trampoline,slides,rocking chairs for kids,walkers,high chairs,car seats etc...
Amazing shop for kids toys, In my opinion best in town, Huge variety. Big shop consist of 3 floors, Reasonable price.
Very good staff.
A very huge toy store probably one of the biggest in Karachi. Very extensive range of toys for all age brackets and liking. Also had a in-store cloth, book as well as cycling sections.
Excellent variety of children toys especially the cars collection. Big spacious store with friendly staff. I have been there a few times - have bought RC cars recently. Car parking is also convenient either outside or across the road. Although my thumb rule is: never bring along kids to a toy store :)
Great variety of all kinds of toys ranging from branded toys to low cost chinese ones. No matter what your price range is, you're likely to find something suitable within your budget. Unlike other toy shops in the vicinity, their prices are fixed as well as reasonable so you're saved from the hassle of bargaining and negotiation along with a risk of paying more than you should thus offering peace of mind!
Amazing variety of toys for children of all ages. Great assortment of all branded and unbranded toys. The store is spread over 3 stories and has a elevator for easy access. The large space means that the store doesn't feel too crowded
An excellent store for an unlimited variety of toys.
Complete range of branded, unbranded toys, study material, swimming suits, beach toys, bikes, battery operated rides etc. Very reasonable rates and a one stop solution for all your toy needs.
I visited this shop after very long time. Since I moved to US. It becomes huge toy center now. Reasonable price, professional staff. Masha Allah amazing place!
Best place to shop for kids toys. Prices are also very reasonable. They have a great variety of toys for all ages spanning over 3 floors
Great place for toys and baby gear with reasonable prices. Has 4 floors with all types of toys
I am action figure and car models collector and I have never seen such variety like they have. Rarest legends figures and maisto car models . I am so happy that now I can finally buy everything in Karachi.
Excellent place has huge variety of toys and good selection of clothes and babies stuff.
Amazing collection. You'll find all kinds of toys under one roof (even original Disney collectibles!) Reasonable prices too.
Excellent place to buy branded and unbranded toy's. Huge collection of toys . Pricing are also very much reasonable. Highly recommended !
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